The company must not only be in charge of selling, but it has to create a brand image and that of the company itself, in such a way that it is positive and easily identifiable by any consumer or worker. To take care of its perception from the outside, it is essential that the company creates strict guidelines on its way of managing the business, or in other words, that it has business policies recognized by all. In this article we will explain the importance of company policies.
Steps to follow:
1. Business policies are all those guidelines that the company decides to adhere to, in such a way that these directives and ideas are the ones that motivate the general rules of action of the company, thus determining the values that it possesses.
In this way, the policies of every company are usually collected in writing, in such a way that they are at the hand of all those groups to whom they are directed, generally customers, suppliers, shareholders and workers.
2. Establishing these policies helps us to know what direction to take in the event of any type of conflict with any of the agents that surround us, so it will allow us to be fair if we always apply a decision using the same methods.
3. In addition, within the importance of business policies, the fact that they will allow us to create a brand image is highlighted, thanks to which everyone will be able to know what our values and our way of acting are, as soon as they know what company they are talking about.
This generates word of mouth that can be very positive or negative, depending on the impression we have generated. For example, it could be that we are a good customer service company but poor in the quality of our products, and vice versa with our competition.
4. Another important factor in business policies is that they allow us to define broad objectives about what type of company we want to become. By this we mean, if, for example, we decide to focus on policies of respect for the environment, employee benefits or customer-centric.
5. It is essential that policies are consistent between what is said and what is done, since otherwise the company loses credibility and generates mistrust in the face of the rest of society.
By this we mean that, if, for example, the protection of the environment is an important part of its policies, take actions to protect it and not any that may deteriorate it.
6. Finally, it must be borne in mind that to facilitate the preparation and collection of these policies, the company can prepare manuals where they can be available to everyone, such as:
- Policy Manual
- Employee Manual
- Procedures manual
- Financial manual