After a long time of work, you have established a client portfolio and have made your business profitable, you have a good budget and now you plan to take a safe step by creating a website for your company in order to develop a new communication channel with your clients, but do you know the keys to success on the Internet? Do you know how to make your business continue to grow through E-Business? We will give you some keys on how to position your company on the Internet successfully
Set the function of the website
The important thing to start this new project is to know its function, which will depend on the type of business, you can use the website as a means to expose your products, services, company news and offer an area of direct contact with the client or use it as a sales channel parallel to the one established in your physical offices, that is, apart from business information, the user can also purchase your products on the web. The clearer the role of the site, the clearer the strategies.
Develop communication strategies
What are you looking to achieve with this new website? Just strengthen ties with your current and potential customers through a new communication channel, or do you intend to develop another sales channel? What speech do you want to handle? How do you want to show your company? All these aspects are important to develop communication strategies on the Internet as they will influence the way in which you are seen by users who may or may not become future customers depending on their empathy with your page. Develop a communication plan with your team and make it work
Designate a team to manage this channel
If you already have a marketing department, expand it and designate new jobs for online marketing specialists, these people will establish the language of your page, they will be in charge of keeping it constantly updated, offering the client information that they will not be able to get in your offices, and they will work in positioning your website according to SEO so that in a reasonable period of time the company grows and is also known on the Internet. This point is vital and cannot be overlooked, because your company has the economic profitability to achieve it, if you do not want to expand the team, hire an online marketing agency that will take care of the work
Leave the design work to the specialists
Appearance sells , and a lot, for a user it is important that the website they visit is friendly, that it allows them to navigate through its different applications without too many complications and that they can easily access the information knowing, without confusion, that they are in the page of the company you were looking for, to achieve this you need to entrust the work to experts, responsible people who know the business and who have the ability to make this new project visually attractive to your clients
Advertise your website
There are several channels that you can use to advertise your presence on the Internet, the SEO tools that allow you to position yourself better in Google search engines, the same Google tools that allow you to have paid advertising within the search engine or the classic forms, that is, informing to customers who come to your office about your new website. If you work all the options together you will increase your chances of success
Lean on social media
If you have already decided to enter the world of the web, do all the steps together, that is, also create a business Twitter account , and a Facebook account if you consider it necessary, do not underestimate the importance of social networks, because they are changing the way of Generate the information and also the way of marketing, once again it allows online marketing specialists to be in charge of managing the discourse on the networks, always making it clear what is the message you want to convey to users
Delegate and trust your team
In each step of the process, it is important to be involved, but also to delegate to those who have the experience, if together each one contributes their best knowledge about the business, in a short time you will notice the difference and you will be able to reap the fruits of your presence on the Internet. Good luck!