Contrary to what some might think, corporate social responsibility (CSR) is not only applicable in large companies, but can also be carried out in SMEs, with great results and benefits. Not only is the social image of companies improved, but these measures end up resulting in economic savings and a competitive advantage that must be taken into account. Therefore, we tell you how to apply social responsibility in a company.
Social responsibility for the environment
The environment can be protected by carrying out a multitude of small actions and incorporating them into the daily routine of the company. The method is essentially simple: apply in the workplace the same as you would at home. That is, do not leave the lights on in empty rooms, turn off computer equipment when they are not in use, do not abuse air conditioning or heating when there is no need, use recycled paper, print on both sides of the paper and only when really necessary, etc. More specifically, companies that use a large amount of water in their industrial processes can incorporate methods to reuse it and spend less, which will also ultimately cost less.
If it is a company of considerable size, an audit can be carried out that detects all the small gestures and actions where electricity, water or resources of any kind are wasted. If it is a small company, the commitment of the employees and their real involvement will suffice.
Social responsibility with employees
Internal social responsibility policies are one of the first aspects to take into account if you want to be consistent, that is, applying them within the same company and its workers, with fair work policies and non-abusive conditions, which in the long run they can lead to greater satisfaction and productivity.
In particular, actions such as allowing labor flexibility and teleworking, and clearly defining a transparent salary policy and the possibility of building a professional career with equal opportunities for all can be included as part of a CSR policy. Likewise, workers can be trained to improve their professional level, establish an easy and clear system of communication between levels where the voice of the employees is really heard, and organize coexistence activities or that improve the good climate in the team of job.
Social responsibility with clients
A policy of social responsibility with customers includes being transparent with business processes and manufacturing of products or implementation of services. In addition, promotional and marketing campaigns should provide real information and not be misleading or confusing on purpose. In the event of unhappy customers, a return and complaints policy must be well defined in advance.
Social responsibility towards society in general
The main reason why companies are formed is profit, but today something more is expected from these by society. It is no longer valid only to generate wealth or employment, but in a modern society it is to be expected that companies show sensitivity towards the territories in which they are based. For this reason, there are not a few who turn to sponsoring cultural, sporting activities or all those that stimulate society in some way.
Good practices are also considered to be the hiring of people at risk of exclusion from the labor market, whether due to age, disability or for any other reason, as well as the training of young personnel through training programs, even with the possibility of hiring, which they do not consist in practice of simply taking advantage of the low salary of the trainees without giving them a real opportunity in the company.